Job Ads with Flexible Working Boost Applications

Research by jobs website Indeed has shown that job adverts with clearly stated flexible working options could attract up to 30 per cent more applicants than adverts without flexible working.  The study was conducted in conjunction with social purpose organisation Behavioural Insights Team (BIT) and looked at 20 million job adverts in their analysis.

The findings also showed that prompting employers to include flexible working options increased the number of jobs advertised as such by 20% – meaning that flexible working was an option for these adverts but was previously unstated.  This in turn would have meant these employers may have missed their perfect applicant by virtue of not stating their flexibility.  As a result, Indeed is now implementing prompts for employers across its platform.


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